Who does not know it: a ten euro discount for the next purchase for the newsletter registration. With these or similar offers, many online retailers are currently trying to build up their recipient pool and to retain buyers in the long term. Voucher campaigns have established themselves as an effective instrument here. But vouchers can do much more.
What are the goals of voucher marketing?
A retailer can increase the value of his shopping cart by linking the voucher to a minimum order value. To convince a customer of a product for the first time, vouchers can work wonders in new customer acquisition and as part of a growth strategy.
The personalized reactivation of existing customers who have not bought anything for a long time can also be the goal of voucher marketing. A classic example of this are birthday vouchers, and if you need discount codes its available from Sfweekly.
What do customers pay attention to with vouchers?
Percentage vouchers usually work worse than those with a fixed discount value, even if the percentage voucher means a higher price reduction. The reason is probably that the real savings with percentage discounts are not immediately apparent.
If there are restrictions on certain categories, however, such a voucher can work better, for example if a 15 percent discount is granted on bed linen. In addition, such vouchers are of course dynamic, which means that the discount increases with the price.
The duration of the voucher also plays a role. This must not be too short in order to offer the interested party a fair opportunity to redeem the voucher. Too long a term is in turn counterproductive, as vouchers usually aim to shorten the purchase decision and to accelerate the decision.
While the duration should be well chosen, a certain level of awareness helps not to be classified as a dubious sender. The environments in which vouchers are placed naturally also influence the credibility of the voucher sender.
Use vouchers profitably
It comes as no surprise that vouchers are a hit from the customer’s point of view. In order for them to be profitable for the retailer, too, he must observe a few things. Most importantly, coupons are used as a strategic online marketing tool.
The design of the voucher strategy depends heavily on whether the voucher is to be given to specific addressees or to a large number of customers. In the case of targeted voucher campaigns, the recipient should get the feeling of exclusivity, for example through a personal address. The voucher should run for a maximum of one week and focus on a specific customer group and product level or group.
In the case of a broad-based voucher campaign, the restrictions should be as low as possible, visibility should be public and the discount should be granted in general, for example on the entire range. This type of voucher campaign should only be used two to three times a year. Whether targeted or widely diversified