There are certain criteria that can determine the success of a press release. These criteria are usually independent of the size of your composite fencing (https://www.luxuryscreens.co.uk/product-category/composite-fencing-uk/) company, regardless of the effort, you put into it.
Neither the activism of a constant flood of press releases to the editors nor the organization of press conferences in short succession guarantee you reporting or good communication with the media. On the contrary, you will attract the interest of the media if you stick to the following steps.
How to get your composite fencing company in the newspaper
Publish your press texts very carefully
Do not inform the media constantly and in detail about the small developments in your company. Do not comment on any topic in your industry and above all ask yourself honestly: Is your message a message?
Allow exclusivity to resonate in every PR measure
Evaluate each press measure in advance with regard to
- Relevance for your company, for the media, and for the public
- Impact on the image of your company
- Content topicality and intensity
Offer important topics of a national newspaper exclusively and stick to this promise. In concrete terms, an exclusive offer must never be offered to one or more other media at the same time.
Use your press mailing list selectively
Before formulating your press text, consider which journalists you would like to address specifically.
More promising is the targeted approach, for example, to specialist journalists to present your technical innovations, business journalists to publish the new key figures, or local journalists to report on your next event.
Note the timing in the editorial offices
A journalist’s working day begins with a thought. What topics can you propose in the morning conference? And it is precisely at this point in time that you should draw his attention to your company and your message with your press text.
Know who is writing where and most importantly what
In which newspaper would you like to present your company topics? Which journalist writes on which topic? The more intensively you read the newspapers of your choice, the more effectively you can design your PR work and launch your texts in a pointed manner.